Christian Stoehr
Senior Vice President of Investor Relations
Good morning, ladies and gentlemen, and a warm welcome to all of you. Thank you for joining us today for the HUGO BOSS Strategy Update 2025, live streamed out of our beautiful TV studio here in Metzingen. After 4 years under CLAIM 5, today, it’s time to reflect on our key achievements. More importantly, however, it’s also time to look ahead into the future and talk about our strategic agenda until 2028.
I’m excited to have the Managing Board of HUGO BOSS with me on stage today, our CEO, Daniel Grieder; our CSO, Oliver Timm; and our CFO, COO, Yves Muller, to walk you through our 3 areas of excellence, brand distribution and operations. I’ll be back on stage in about 90 minutes to guide you through the Q&A.
But before that, let me hand you over to Daniel. Daniel, the stage is yours.
Daniel Grieder
Chairman of the Managing Board & CEO
Thank you, Christian. Good morning, everybody. Welcome to our update. I’m going to go straight into our presentation and our strategy goes from great to excellent. So I give you an update. And I
 Discusses Strategic Update and Future Agenda Focusing on Brand, Distribution, and Operations Excellence Transcript){kind=link}