Would You Buy a Used Energy Strategy from This Guy?

It’s 2023. Huge swaths of Canada are on fire. Much of the world is baking, burning, drowning, or starving. And the new CEO of Calgary-based Suncor Energy wants his company to go all-in on its oil sands operations after it sold off all its wind and solar projects.

“We have a bit of a disproportionate emphasis on the longer-term energy transition,” Rich Kruger told analysts earlier this week. “Today, we win by creating value through our large integrated asset base underpinned by oil sands.”

If you live downstream or downwind of Suncor’s operations, or if you’re like all of us and depend on the atmospheric systems the company is doing its best to broil—what could possibly go wrong?

And if you’re an investor who expects this company to survive its own business strategy as governments tackle the climate emergency and the wider investment picture shifts—or even if you expect your other investments to deliver as advertised despite mounting climate chaos—what in the world are you thinking?

At least the new Suncor CEO is performing as expected, however unpalatable and dangerous that performance might be.

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