One ‘watt’ at a time!
According to Apple CEO Tim Cook, “This is all about putting one watt in the system for every watt that our customers use to power our devices.” This past week Apple announced its first totally carbon-neutral product, its new Apple watch. The company sold about 50 million watches last year, compared to more than 200 million iPhones. A carbon-neutral iPhone is the company’s holy grail. What I liked most from this story, is when CBS News journalist John Dickerson observed Tim taking a sales call, with a customer who wanted to upgrade their iPhone. Nice!